Joe Bernstein Founded Drop the Armor Wellness because he is on a mission to help other men feel the love and freedom that he learned to cultivate when his life fell apart in 2013. After learning to thrive romantically in response to divorce, losing 160 lbs without diets, and leaving his 1st career to build a mission focused business, he became LIT UP to help other men do the same.
His clients are often successful business owners, executives in tech, top individual performers, leaders, creatives, entrepreneurs or anyone who wants a Lit Up Life. They are big hearted men that often feel stuck in their heads, stuck in their careers and desiring more social or romantic connection. Joe helps them to let go of overthinking and using stress as a motivator, to live a life rooted in a clear head, an open heart, and solid guts.